Thundercat is a long time community member. He started the Thundercat Seduction Lair in 2004, posting news, interviews and information on the community. The blog has become a central source of information for the industry and it was also mentioned in The Game by Neil Strauss.
Thundercat launched a product called “Pure Personality”, based on the concept that because he was overweight, he had to learn game in a way that over powers any limitations in looks. As such, his game expertise was developed around the idea of developing a very strong personality and effectively conveying this personality in the shortest amount of time possible.