Target-Rich/Target-Poor

Quick Definition: The availability of viable targets and sets within a given venue.


Full Definition:

A target-rich venue has a favorable female to male ratios, and females appear to be approachable. A target-poor venue usually has very few people, or a much higher male-to-female ratio. It is possible for a venue to have a lot of people, but no available targets, such as a couple’s swing dancing event. Generally, a higher female to male ratio ensures a target-rich environment.

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Vegas is usually a target rich environment

Usage:

Matrix is usually very target rich in terms of meat market mentality.


Related Terms: Venue, Target, Logistics, Social Proof


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