Quick Definition: The availability of viable targets and sets within a given venue.

Full Definition:

A target-rich venue has a favorable female to male ratios, and females appear to be approachable. A target-poor venue usually has very few people, or a much higher male-to-female ratio. It is possible for a venue to have a lot of people, but no available targets, such as a couple’s swing dancing event. Generally, a higher female to male ratio ensures a target-rich environment.

Vegas is usually a target rich environment


Matrix is usually very target rich in terms of meat market mentality.

Related Terms: Venue, Target, Logistics, Social Proof