Social Hook Point

AKA Hook Point

Quick Definition: A point in the interaction (after opening) when the group wants the artist to stay more than they want him to leave. Their interest outweighs their feelings of fear or uncomfortable-ness at meeting the new acquaintance.

Full Definition:

The hook point is an important concept to understand, and even more important to identify. In any set, there needs to be a hook point of interest. Otherwise, the perception of the group will always be that the artist is taking up their time and their value. As such, a hook point needs to be reached. It can be accomplished by showing a very high level of value. Techniques to reach the social hook point include:

  1. Conveyance of identity
  2. Hinting at some value you can provide to the group
  3. Introduction to someone of value
  4. Playful and interesting conversation

These are usually followed up by conveying a willingness to leave. Natural do this unconsciously by body rocking or leaving the set and then “running into them” again. PUAs leave and then say, “Oh, that reminds me,” or “by the way,” and stack on another routine after doing the verbal and physical takeaway. This is a powerful way to demonstrate willingness to leave while being able to talk more.

Style has also popularized the “time constraint”: “I have to leave in a second but get this…” This buys him some time to convey value to the group. Usually there needs to be a legitimate or good enough reason for strangers to approach another, as our social conditioning is in play. Sometimes it may help to just come out and admit that “you’re hitting on them” playfully, and that you’re willing to walk away and play with someone else. (Direct, natural frame)


Midgame is often the most revealing part of the seduction process in terms of character development.

Related Terms: End Game, Opening, AI, IOI, Approach, Comfort, Grounding Sequence, Seduction, Takeaway, Body Language, Congruence, Neediness, Supplication, Dancing Monkey, Social Value, Frame