Quick Definition: To say or do something that alters the context (“frame”) through which someone sees an idea or situation.
HB: Are you trying to pick us up? (in negative tone)
PUA: Is that the first thing you say to anyone who approaches you? I had a simple question to ask the group, but it’s alright, I will ask someone else more polite.
HB: So what are you doing this weekend?
PUA: Huh. Why, do you want to do something?
HB: No! I was just asking everyone around the table.
PUA: That’s cool. Let me know if you do. Don’t be shy.
Life is short. We only have about 25,000 days to live on this Earth.
Life is long, and the decisions we make today can affect the rest of our lives 10 years from now.
Lawyers, sales men, advertising executives (Mad Men), the good ones at least, are all masters of the reframe. One of my favorite scenes from The Practice is Alan Shore’s ability to reframe any legal situation in his favor: