Quick Definition: The act of managing punishment and reward for the HB’s behavior to encourage positive behaviors and discourage negative ones.

*PUA Lingo does not endorse or support the use of these terms. We strive to describe them the best we can based on the seduction community’s uses for them in improving men’s (and some women’s) dating lives.

Full Definition:

The art of punish/reward lies in unpredictability. Always reward the HB for giving you IOIs, albeit intermittently. If the PUA punishes good behavior, he will possibly insult her and discourage further good behavior.

Punishment, or negs and IODs, are important to lower her value if she IODs or reacts unfavorably. Changing up punishment is important, you should remain unpredictable. For example, the first time she makes a snarky comment, you can neg her. The second time, the PUA can simple ignore her continue speaking with another target.

Related Terms: Push & Pull, Intermittence, Hoops, IOI, IOD, Neg, SOI

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