Quick Definition: A pickup company based out of the UK.
Headquartered in London, PUA Training is one of the largest pickup companies in Europe. Founded in 2007 by Richard La Ruina, aka “Gambler,” the company has since grown to nearly a dozen instructors coaching all over the world, and more than 1,000 students have taken bootcamps taught by the company.
PUA Training focuses on teaching its students natural game, rather than relying on scripted routines and openers, although the company does teach a few routines to use in case their students can’t think of anything to say. PUA Training also teaches direct game, where one’s intentions are made immediately clear rather than getting mired in a platonic conversation.
Although PUA Training hosts most of its bootcamps in London, the company also offers a large number of bootcamps in the United States, with seminars in major cities across the US, ranging from San Francisco to New York. PUA Training also offers a “home study system,” which consists of a set of DVDs and ebooks designed for students to improve their game on their own.
The company has a number of instructors who are very well known in the seduction community, including Adam “AFC” Lyons, Matthew H, and Gambler himself. PUA Training is also notable for having a large number of female instructors, including Kezia, a well-known female pick up artist.