The etymology of magenta is Italian. Magenta is a town in northern Italy, west of Milan. It’s name comes from Roman general by the name of Marcus Maxentius. In Roman antiquity Maxentius resided in the Castra Maxentia. Although the name can be traced back to the Roman general, the relevance of the color can more recently be traced back to the 19th century, when the Battle of Magenta was fought at times during sunset. The spectacular color of the sunset began to be referred to as magenta.