Quick Definition: A signal you receive from a girl that shows that “it’s on” and that she is interested in you sexually.
The “it’s on moment” is synonymous with an ISI or Indicator of Sexual Interest. It is a something that PUAs should look for that signals a woman is not just interested in them, but interested in them in a sexual way.
You can generally elicit an IOM response through kino escalation. If you escalate your kino to the point that it would fail the Gay Test, and she doesn’t move away from you, or seems to be into it, that’s generally an IOM.
IOMs can be more overt as well, such as if a woman starts stroking your face or back in a suggestive way, or if you are holding hands with a girl and she starts playing with your hands in a sensual way.
IOMs can be verbal as well, such as if a woman suggests “getting out of here” or something similar that suggests that she’s interested in getting physical right at that moment.
IOMs are not a guarantee that you will get a close—you could still run into LMR and other logistics issues—but they are a blaring sign that a woman is interested in you physically, and that you should escalate to the next step in seduction.
There’s the social hook point where the group or girl wants the artist to stay, and the next sign post to watch out for is verbal identity and kino escalation. Towards the end of mid-game, there will be a moment where the girl suddenly feels like she wants to sleep with the artist. This is the “It’s on moment,” and it is important to escalate in this emotional window of time for a kiss or for a full close.
There’s a pretty solid breakdown of Hand Moody in Californication – from initial meeting of Anika to when she and Hank are talking and finally get down.
Notice how the moment is created naturally and she initiates:
Not all girls will have this moment with you. It depends on her mood, your game, and the overall logistics and natural course of the interaction. Generally speaking, a romantic look into the other person’s eyes, in the right mood, can lead to the IOM.
That cougar I was with was giving off IOMs like crazy, so we ditched her friends and headed back to my place.