Damaged Goods

Inspired by the Hollywood actor who has everything and yet still finds himself depressed, this avatar represents the man who often is regretful of what he wished for in the past. The damaged goods man is charming with women, but deep within something is seriously broken. His familiarity with dark humor and all things dark make him magnetic to women, but also toxic for long term and loving relationships. Personified by Hank Moody (David Duchovny in Californication)

Here is a great breakdown of what Hank Moody seems to do right naturally:

Avatar Profile

Unique Style Qualities: Dark clothes, dark mood, uncaring attitude, go-with-the-flow outlook, a bit dirty and unclean but in a cool way
Common Clothing Items: messy hair, messy shirt, jeans, shorts, casual wear, sun glasses, beer bottle
Favorite Brands n/a
Style Attraction Switches (SAS) Bad Boy Image, Unpredictability, Familiarity to dark side, ability to make light of serious things, Not afraid of pressures or conflict or giving the system the middle finger
What Women Think:
  • He’s so damaged, I can help fix him
  • He is so close to death that he knows life
  • He must not care about sleeping with me, which makes me even more wet
Natural Habitat Hotel bars, dive bars, at home, in the streets

Famous Examples

Charlie Sheen, Hank Moody (David Duchovny) in Californication, Vincent Chase in Season 7 of Entourage

Natural Counterparts

Groupies, Damaged Women, Nurturing Women, Housewives, Young Girls


Californication_Hank Moody

hank moody
Hank Moody in Californication
Vincent Chase going downhill in season 7 of entourage
Vincent Chase going downhill in season 7 of entourage
The old Charlie Sheen with Denise Richards