If you want anything in life, you have to be thick skinned and be ok with rejection. If you want hot chicks, and don’t want to settle for anything, then you have to get over this phase.
The fallacy comes from the anchor and emotional decisions we assign to “social rejection”. A lot of it also has to do with how we define self esteem, and the pillars that govern how we think about ourselves and our actions. You can’t always control the outside world, but you can always control how you respond to certain things.
This is where the Seller vs. Buyer dynamic comes in. You are a cool guy studying game. You are actively trying to improve yourself. With minor exceptions, most hot girls spend too much time studying make up and hair styles, instead of building something great, or doing something intellectually constructive.
So, learn to put yourself out there, as you are, aware of the negative consequences, as well as the positive ones. Accept that EVERY time you do an approach, you are taking a risk. NO ONE knows what will happen. That’s the nature of reality. Now if a guru says 10/10 on EVERY approach, you may question that – the fact is no one can know, through cold approach, a person’s situation. Be comfortable with the “risk factor” of approaching strangers – that’s just part of the game.