Consistency Principle

Quick Definition: A scientifically proven principal in social studies that states that a person is more likely to be consistent with the behavior and frame that he/she is already accustomed to or stated when interacting with someone else.

Full Definition:

An example of the consistency principal in field is when a target doesn’t object to an artist’s touch the first time. Because an anchor has been established, she likely won’t resist the next time. If you ask a girl if she is adventurous and she says “yes,” she will be more compelled to live up to that image later on when you bounce or go for a kiss.

In a group setting, social pressures also exist when words and actions disagree. The person’s intentions and actions are judged closely by friends and others close to them. In the social circle view, there are external pressures to align with our words and our actions. Nevertheless, a PUA should always be somewhat unpredictable.

More importantly, the consistency principal is most powerful when we judge ourselves. Did I live up to my promises? Words become real the more we say them. This is a powerful concept to understand both to influence compliance in field, as well as for motivation and rationalization of our own goals in life.

Consistency Principle


n/a – concept

Related Terms: Yes-Ladder, Congruence, Inner Game, Compliance, Kino Escalation, Kino Escalation Ladder, Compliance Test, Rationalization

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