Quick Definition: An attitude that is a mix of cockiness (confidence) and a sense of humor, modeled from the behavior of typical “bad boys.”
PUAs are Cocky & Funny because it generates attraction in a woman. The cocky part of the equation involves appearing confident, and even a little sarcastic, while the funny part balances out the cockiness with humor and rapport. Combined together, C&F results in flirty interactions that involve teasing and banter, similar to the concept of Push/Pull.
It is important to combine both the cocky and funny elements together, rather than focusing on just one. Being too cocky can make you come across as an asshole, while being just funny will turn you into a clown, who may be entertaining, but not very attractive.
Cocky & Funny is a cornerstone theme of David DeAngelo’s e-book Double your Dating, which was one of the first mass-marketed, mainstream dating products on the Internet.
Source: David Deangelo