Practical Notes Trust Me I’m Lying

I’m 2 years late to Ryan Holiday’s book “Trust Me, I’m Lying“. Never much of a PR person, I learned quickly from his nonfictional account of being a “media manipulator” that marketing can be everything after you’ve built a great product. Since I have to return the book by 12/20 to the San Diego Public… Read More

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Timeless Beauty and Early Supermodels

Beautiful women didn’t just appear out of no where in the 21st century. In fact, the word “model” was arguably first coined by John Robert Powers in the 1920s, who first profited from using models to appear in paintings for artists. In the 1940s, along came Eileen and Jerry Ford founded out of New York.… Read More

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The Art of Summer Style

Over the last year I have tried to adapt to San Diego’s distinct style and demographics. The guys here are lot more socially calibrated than San Francisco (the straight ones, at least). So what’s a guy to do if he’s not super muscular or fits the “hot douchebag / athlete” archetype? First, if you are… Read More

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The 49er (San Francisco)

Sexual Stereotype Profile: The San Francisco 49er The 49er is perhaps a disparaging term in the Bay area that references the local football team (SF 49ers) to describe girls who think and act like they are 9s but in reality are just 4s. This numerical metric applies to both looks and personality and reasonable expectations… Read More

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Metamorphosis / Change

3 quick insights after today’s fashion show before I goto sleep / work on my next project. 1. You can tell a lot by the way a girl walks, at least at the local modeling level. Her skill level, her poise. Does she think she’s hot? Is she nervous? Is she stiff and letting the… Read More

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7 Loser Female Traits

Losers: they’re everywhere. This applies to both men and women. “The mass of men lead lives of quiet desperation, and go to the grave with the song still in them” (Henry David Thoreau). But what about girl losers? I’m not talking about the obvious ones. I’m talking about the girls who are “hot” but are… Read More

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