*PUA Lingo does not endorse or support the use of these terms. We strive to describe them the best we can based on the seduction community’s uses for them in improving men’s (and some women’s) dating lives.
Women hold the provider male / beta male to a different standard of conduct, sometimes subconsciously, for their own genetic reasons. They need these guys to be able to provide for them and therefore cannot reveal her true sexual nature for fear of being judged and having the resources taken away from her.
As Owen says in the video, sometimes other guys will beta male shame the guy too. To test his resolve. I remember one time I was talking to a girl model and she says I forgot her name. Another guy model was making fun of me “oh no! game over!”. I ignored him and looked at the girl. I knew we had a connection. So I continued. He kept on heckling, but eventually she opened up. “Oh yeah, I remember you, and your mom,” I said. Other gilrs around me at first felt embarrassed, and looked or moved away. But as I stayed the course, my behavior exemplified that I was an alpha male. I don’t respond to hecklers or beta threats. This was a battle that needed to be won in order to become alpha.
I realized at this point that women respond to alpha behavior through tests, and also observing the tests of others. If you fail a test, it is best to move on to a new girl, because her impression of you is unlikely to change short-term.
Beta male shaming also has its counter-part, Slut Shaming, and in many ways slut shaming is a lot more severe and has negative social consequences of greater significant than beta-male shaming. After all, a beta male can always progress into an alpha, but once a girl is slut shamed, it can last for her whole life. Being able to pierce the social veil allows the alpha to see the true nature of women as they are, not as society paints them to be.
Usage: She’s just beta-male shaming you because she has an impression of you as a provider now.