*PUA Lingo does not endorse or support the use of these terms. We strive to describe them the best we can based on the seduction community’s uses for them in improving men’s (and some women’s) dating lives.
Guys (especially nice guys) have trouble understanding how girls find assholes get laid. Imagine a bitchy vixen who’s hot, and plays guys, yet still has that young girl, seductive charm about her. She’s the hot, flirty bad girl. That’s how assholes appear to girls. They see his attitude as alpha, and his cockiness can be a major turn on.
At the core, the asshole is actually unafraid of social conditioning. He may be somewhat damaged, and acting out, but he’s doing it in a way that shows his personality. Everyone has insecurities, and the asshole acts out on it. He sometimes cannot help his own behavior, and always apologizes after.
Example of the character Ari gold on Entourage, who a lot of women admit wanting to sleep with:
At the core, the asshole has some character issues, and a good, solid girl will eventually prefer a guy who also has his insecurities sorted out. The asshole, however, is always dramatic and fun to watch. Thus, the rise of reality TV and Jersey shore cast.
Tucker Max runs Asshole Game