• Aspirational

    by AlphaWolf & Co.

    Aspirational refers to what people, men in this case, aspire to be, or to look like.  Aspirational fashion desires tap into our consciousness about what we want out of life and who we want to be.  Do we aspire to be eclectic? Diverse? Vibrant in colorful clothing?  Do we want to look like a dapper businessman with the world in the palm of our hands, or do we want to change up our look every day to correspond to how we are feeling?

    General themes of male aspirations include hot women, social status, and power. Aspirational themes for women include fun, creativity, and beauty over other women. These underlying themes exist on some level in all fashion ads.


    Beyond the general sexual aspirations of both sexes, mens fashion ads tend to accentuate dominance and power, while women's focuses on power, beauty and playfulness

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