Quick Definition: A rule of thumb for the average amount time it takes to build the comfort necessary for sex.
*PUA Lingo does not endorse or support the use of these terms. We strive to describe them the best we can based on the seduction community’s uses for them in improving men’s (and some women’s) dating lives.
The 7 Hour Rule is a term coined by Mystery to describe the average amount of time that most PUAs spend with a woman before having sex with her. The 7 Hour Rule comes from Mystery’s reflection on his own pickups, as well as from comparing notes with other pick up artists. What he found was that it usually took 4-10 hours, or an average of 7 hours, from the first meeting to the fclose.
The 7 hours in the 7 Hour Rule is cumulative. For example, a PUA might spend an hour with a girl at the bar, then another two hours with her at an after party, and then finally another four hours on a day 2, for a total of 7 hours.
Of course, the 7 Hour Rule is just a general guideline, and is by no means an iron clad rule. Many SNLs and ONSs, for example, happen in the span of a single evening, and some PUAs claim to have slept with women within the first 30 minutes of meeting them. The 7 Hour Rule, then, is an observation of a general pattern, rather than an actual rule that PUAs follow when pursuing women.
The theory comes from the fact that woman’s perception of a man is based on his behavior patterns, and that she needs to assess whether his character is for real if she is going to have sex with him. Because our brains are still wired for a tribal society, she has to consider that if she is going to be pregnant for 9 months and father his child, that this man is the real deal and his behavior patterns are not fake. While our conscious minds are able to understand the use of contraceptives, the wiring of the female brain still allows for a general time-frame where women feel comfortable with the man she’s going to sleep with.
Ideally, this situation also gives a man to demonstrate his real value. It is very hard to fake being a real man for 7 hours, and anyone trying to do so will probably fail. The true light always shines through.
Some PUAs argue that 7 hours is the minimum amount of time it takes to build enough comfort with a woman so that she does not suffer from buyer’s remorse after sleeping with them. However, this number again varies from person to person. It also depends on how the pickup unfolds. Some women will sleep with a PUA in just a few hours and not regret the encounter at all.