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The following are all the articles related to from PUA Lingo, the Pick Up Artist's Encyclopedia. You can also browse our PUA Terminology List for a full list of PUA terms and acronyms.

One Weird Trick

Social Value

Quick Definition: The inherent and conveyed survival and replication value one has within a given social setting. Full Definition: While a person may have an inherent value, social value is both relative and conveyable to others. This means that a person with innately high social value (good genes, rich, strong social circle) can still experience misfortune, such as someone else dropping a glass of wine on him/her at a particular venue. Other

Passive Value

…etween the HB and him. Passive Value applies to women as well. Usually, the hotter a girl is, the more passive value she has, and her margin of error when gaming a man of value is higher. Has a man ever fallen for the mediocre looking girl who has charm, wit, and a sense of humor but was a little on the chubby side? If so, it is because she has seduced the man with the right personality, despite having a relatively lower passive value. Passive…

Value

Quick Definition: A complex term in the community,  that has many forms and variations. The general definition of value is the anything that another provides to improve the subject’s chance of survival and replication. Beyond this, value can mean anything that offers another person good emotions that also ultimately align with things that also increase one’s S&R success. (I.e. Taking drugs to feel ‘good’ is does not c…

Value Connector

Quick Definition: A person with access to specialized or rare resources. Full Definition: Value connectors can be social connectors or dead ends. They do have something that social connectors and dead ends do not have, which is access to exclusive resources. A value connector can be the bouncer at the bar, or the owner of the exclusive beauty salon. The bouncer can be a social connector , or maybe he is just really a loner. In either case…

Perceived Value

Quick Definition: The intuitive judgment of a person’s S&R value based on a first impression. Full Definition: Perceived value is mostly based on what the PUA is able to convey externally about his internal personality and game. Whether or not we consider ourselves judgmental, most people’s minds unconsciously associate a value to any new person that enters their reality based on a first impression. Some of the queues that conve…

Survival and Replication Value (S&R)

…tion: The degree to which a man is able to contribute to a woman’s biological goals of survival (security) and replication (having good genes). Also sometimes abbreviated as SnR value. Full Definition: In MM bootcamps, Matador and Mystery make it clear that, despite what one may think his goals in life are, our primitive biological brain and body are wired to survive and replicate, ultimately ensuring the passing on of our genes. Thus, whe…

Sexual Market Value (SMV)

Quick Definition:  The value that a person has within the sexual marketplace, i.e. how sexually attractive they are to the opposite sex. Full Definition: Sexual market value is a concept taken from Economics, and refers to how sexually attractive a person is to the opposite sex within the sexual marketplace. Broadly speaking, the higher one’s sexual market value, the more sexually attractive they are and the more access they have to sex….

The Importance of Perceived Value

…sic PUA theory: you DHV, you develop social status, you’re perceived as an alpha male, women fawn over you and claw through each other for your attention. Done and done, right? It actually gets a bit more complicated than that. Classic PUA theory states that you should DHV as much as possible, to make yourself as attractive as possible, right? Well, not exactly. The goal is to increase your value to the point that she perceives it to be hig…

Demonstration of Higher Value (DHV)

Quick Definition: A story or action used to increase the perceived value of a PUA within a setting, which results in increased attraction and interest from the opposite sex. Also known as Display High Value. Full Definition: DHVs are a part of every style of game. In MM, it is embedded in routines. The most convincing DHVs are genuine high value activities and passions in a PUA’s lifestyle, as well as other qualities that constitute a P…

Value Demonstration Routine

…d on the PUA’s implicit S&R value. Full Definition: Most attraction routines are value demonstration routines, as attraction is tied closely to S&R value. Almost all routines ideally have some display of the PUA’s personality, which should include high value by default. An example of a non-value demonstration routine would be, for example, a freeze. In this case, there is indifference to the girl’s LMR, and the PUA si…

Display Low Value (DLV)

Quick Definition: When a PUA says or does something that lowers his social value, thus reducing attraction. Also referred to as “demonstration of lower value.”   Full Definition: DLVs are anything a PUA inadvertently does that communicates that he has low social value, or lower social value than his target. The most common DLVs are anything that a PUA might do that communicates he does not have strong social skills and lacks social…

Sexual Market Place (SMP)

…e). Success in the sexual market place is dependent on one’s sexual market value. The higher a man’s value, the more women will find him desirable and have sex with him. A large part of game, then, is to increase one’s market value so as to appeal to more women or become better at expressing one’s value (through DHVs). Another tactic that PUAs often use is “flipping the script” or role reversal, basically frami…

Low Value (LV)

Quick Definition: A person with perceived poor social worth. (The opposite of high value.) Full Definition: It is important to recognize low and high value people at any social gathering. Long term, it is important to continue developing oneself to become a high value person. Usage: That guy looks totally low value in the corner by himself. Related Terms: DLV, DHV, LSE, Inner Game, Group Theory…

Position of Power

…at a bar, and the juror has no legal standing outside of the courtroom. Permanent power These days, celebrities and business tycoons have permanent media coverage. As Dave Chapelle says, “you can’t get UN-Famous. You can get infamous, but not reverse being famous.” Permanent power comes to cultural icons such (as Hugh Hefner), and most people know about them and treat them as high value players. Having permanent power will shif…

High Value (HV)

Quick Definition: The perceived high status or social value of a particular person. Full Definition: HV can be attained via long term passive value or can be gained through DHV spikes and grounding sequence routines. Usage: I have HV in this particular girl’s eyes because of my game last night. Related Terms: DHV, Passive Value, Social Proof, Class…

The New Artist Guide

…men who settle down both exhibit feelings of love. The question simply becomes whether one wants to settle down, and if two different people can share a life together and be on the same path. Before we talk about “love”, though, I need to be a little raw and talk about Attraction. What generates attraction and the evolution of desire in women? Anything that increases her survival and replication value. Before We Start: S&R Value a…

Warm Alpha

…ou, not only will they appreciate you more, the people around you will automatically assume that you are of high value. This is because the ones that validate other people for their successes are the ones who are already happy with themselves and don’t feel that they lose their value by acknowledging other people’s value. Here are some typical cold behaviors: Never or rarely smiling. Having a stone face when talking to other people,…

Bottom Feeder

…is ego by only going after women he knows he can win over. Many PUAs are known to go “dumpster diving” every now and then, but Bottom Feeder are men who habitually go after women whom society would generally consider to be unattractive. This can have a harmful effect on a woman’s dating life, because it can give her a false sense of high value and cause her to reject guys in her league so she can “hold out” for higher quality guys. Generally, bei…

Social Proof

Quick Definition: First described in Influence, social proof refers to the increasing perceived value of any particular person within a social setting, usually through explicit or implicit DHVs. Full Definition: Social proof is great for building attraction, value, and lowering bitch shields at any venue or social gathering. Short term social proof refers to the events that happen as soon as a PUA is in a venue (or as Mystery likes to say, “whe…

Instant/Interactive Value Display (IVD)

Quick Definition: Something which communicates one’s value to a set or target. Full Definition: An IVD usually refers to a short routine used to hook the attention and interest of a woman the PUA has just met by teaching her something about herself. (Similar to the concept of a DHV spike.) Usage: Palm reading is an IVD routine. Related Terms: Canned Routine, Pebbles, DHV Spike, Flash Game, Social Proof Source: Fast Seduction…

Active Disqualification

Quick Definition: Actively acknowledging and interacting with a target, and also disqualifying yourself as a potential suitor in the process. Full Definition: At times, even the best PUAs will experience rejection. But the masters will sense this and use Active DQ to disqualify the woman before she can disqualify him. This shows that you have value in yourself and do not need your set to affirm that value. Often, the disinterested girl will the…

Core Value

Quick Definition: The inner values behind a person’s beliefs and life views. Full Definition: The true beliefs of a person’s world views and what he holds important. Loyalty, for example, can be a core value of a PUA. Others may have “Faith” or “Courage under fear” as core values. Core values can be developed by putting those values into practice in real life and living by those values. Related Terms: Core…

Promoter Game

Quick Definition: Building social connections with club owners and promoters in order to improve one’s social value and access to venues. Full Definition: Promoter game is important for any PUA interested in working the club scene. The basic idea behind promoter game is to make friends with promoters and club owners of the venues you’re interested in sarging regularly. For smaller venues, this can be as simple as going to a venue r

Social Hook Point

…le-ness at meeting the new acquaintance. Full Definition: The hook point is an important concept to understand, and even more important to identify. In any set, there needs to be a hook point of interest. Otherwise, the perception of the group will always be that the artist is taking up their time and their value. As such, a hook point needs to be reached. It can be accomplished by showing a very high level of value. Techniques to reach the so…

Negs / Neg Theory

…ue technique developed by Mystery that involves conveying active disinterest in a HB9+ target for the purpose of removing her bitch shield and lowering her value relative to the PUA’s perceived value. Full Definition: Neg theory is often misunderstood as a slight insult or backhanded compliment. In its precise field demonstration, a neg is delivered with a straight face, involving a neg hit that communicates one’s disinterest in the…


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