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    The pick up artist's encyclopedia

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    The following are all the articles related to from PUA Lingo, the Pick Up Artist's Encyclopedia. You can also browse our PUA Terminology List for a full list of PUA terms and acronyms.


  • Social Pressure

    …from the men and women around him. By demonstrating that he can withstand such pressure and is comfortable being the center of attention, he is able to DHV himself and increase his perceived value. Usage: Try to get used to the club environment so that you do not become overwhelmed by the social pressure there. Related Terms: Social Cues, Social Hierarchy, Social Circle, Venue, Cold Approach, Outcome Independence, Reframe. Related Links: How t…

    Social Trees

    …Braddock of Love Systems . Each social circle is a tree. In the tree hierarchy, there are the women/men in the higher branches, and others in the lower branches. In every social circle , the leader’s inner circle of the tree needs to accept new members in order for you to become a permanent member. Jumping social trees requires meeting social connectors or cold approaching new people. Disruption of one tree usually does not aff…

    Pressure On, Pressure Off

    …ty (Jeffy, Russell Brand) so that the woman can never pause to logically think about what he’s saying. All the while, he’s creating the required emotional push and pull to create instant attraction with his targets. Comedians are great at pressure on, pressure off control of their audiences Comedians are great at creating pressure on and off situations with the audience, and any master artist will know how to put and take off social p…

    Social Cue

    …example, is to introduce new members to existing group members. Thus, Mystery’s “Introduce me. It is the polite thing to do” leverages the expectations of this social cue. Examples of an event with many social cues is at a dinner party,  where the host makes a toast, guests sit down and wait to start eating when the host does, etc. These are all part of the commonly known and accepted social cues that govern how an event or grou…

    Social Kinetic Energy

    AKA Social Kinetic Momentum; Social Kinetic Energy Momentum Quick Definition: The level of social interactivity within a person’s life or a particular location, environment, or community. Full Definition: Positive social kinetic energy refers to human interactions that boost a PUA’s state or makes him feel good. Negative social kinetic energy does the reverse; it takes energy away and makes the person feel negative. The exact percep…

    Social Hierarchy

    …the difference between the people with money and power, and those without them.) In any group or social circle, there is usually an implicit “tribal leader.” This person always has more say in dictating what the group does, and he is generally a social connector. It is neither necessary nor natural for everyone to desire becoming the ultimate alpha male and leader. A leader bares responsibilities and expectations. It is, however, imp…

    The New Artist Guide

    …d long term relationships with friends. With skill, confidence can develop over time. Ultimately, the journey of the game is about developing these “OUTER” skill sets that bring out the inner energy and core of the person within. Every developed artist, therefore, is an image of their core self. Sometimes this image is more exaggerated due to publicity, however most of the time, it is an extension of who they are. A bad past doesn&#82…

    Social Narrative

    …merican Dream”. In general, Americans are more materialistic and money-minded than most other countries in the world. America is used to being number 1. Conversely, the social narrative in Brazil and other South American countries is to enjoy life to the fullest, and have love for your family. These values are prized and there is constant social pressure to conform to the narrative. While at Google, I remember listening to Eric Schmit say,…

    Social Butterfly

    …ectors can belong strongly in one group, they can still reach out to another. For example, Hefner is a member of the Playboy family (founder, actually) and still is able to connect with people who share very different views than him in sexuality and the cultural revolution. Lady Gaga’s Ultimate Social Butterfly Outfit Not every Artist is built to be a natural social butterfly. However, artists should strive to make new connections with stra…

    Social Ecosystem

    Quick Definition: The circle of social connections that a person has relatively to his peers and his larger geographical context and each element of the system interacts with one another to create an interdependent ecosystem. Full Definition: A healthy social ecosystem includes your family, relatives, people you are about and love. Not everyone has these things, and not everyone that has a social ecosystem has a healthy, growing relationship wi…

    Social Alignment

    …21; where they live together, or “lairs” that host group meetings and guest speakers. In this sense, the group of PUAs can help each other learn new techniques, share their experiences, and go out and wing for each other. Ideally, social alignment can create the bonds for a strong and colorful tribe that others want to visit. Social alignment does not always have to be completely overlapping in all areas of life: a PUA can have social

    Social Norms

    …r will. This usually comes from a place of belief combined with power to execute. An example can be seen here in the movie Mean Girls, written by Tina Fey. The film takes a comical view of the social norms that influence most American high schools: Usage: In order to change the social norms you must first establish a base within that social circle. Related Terms: Social Pressure, Social Value, Social Circle, Social Trees, Social Connector, Soc…

    Social Proof

    …tery likes to say, “when you are on stage”), and each consecutive event that gives evidence of his higher value. Social Proof in Lifestyle Building Long term social proof can derive from fame, personal branding, an association with another entity (business, charity, school, club promotion company), or family lineage, among other things. These traits are generally well known within the immediate community and become the PUA’s personal bran…

    Social Exchange Propensity

    …l Exchange Propensity is the energy of the venue that supports interaction among strangers. For example, imagine the office cubicles – it supports isolation and focus on work instead of socializing. At comic-con or any other convention, it is likely that people interact a lot with each other. Regardless of the propensity level of a certain location, the PUA can still interact in a way to meet girls. However, his strategy for meeting them wo…

    Social Mask

    …seduction” with the “game mask,” while simultaneously “seeing through the soul” of the woman he desires. This is intent vs. freedom from outcome. A great routine to use in comfort is to mime with your hand the gesture of “taking off the mask” and ask the girl to do the same. This acknowledges that people wear social masks to hide their true feelings. The removal will free her of her bonds of social pressu…

    Social Context

    Quick Definition: The frame or larger picture of a social situation that governs a specific expectation in social rules. Full Definition: Normally, under this situation, how do people respond? What if the situation changed? In the movie City of Gods, the main characters are heavily influenced by the violence in the Favellas that permeate all aspects of their life. In such a situation, guns and shooting become routine and regular life. “P…

    Social Pipeline

    Quick Definition: The flow of new leads into your social circle, both for dating and as potential friends. Full Definition: Your pipeline is a result of your marketing and sales. Of yourself. As your game gets better, you will have more and more leads. It is important to trust that good game works. A guy with a fast and plentiful social pipeline will have lots of potential girls to date. Celebrities have this, however they have a problem of qua…

    Social Dead-end

    …at have a limited social circle. They are unable to connect with other people or other networks effectively, and therefore become “dead ends.” Sometimes our best friends can be social dead ends. Braddock from Love Systems, and other mPUAs note that people should hang out with whomever they want to. Of importance outside of the PU world is the importance of family and loyalty. In pickup, a good PUA should understand the mechanics of ho…

    Social Ladder Structure

    …of the world, there is a specific double standard built into the social ladder structure. Mobility across and up the ladder is possible, but certain rules needs to be obeyed in order to do so. For example, class structures are still in place. A rich tycoon is unlikely to marry a trailer trash girl, even if she’s beautiful. There are life situations to consider. Different social groups have different rules, and will put social pressure on ne…

    Social Fluidity

    Quick Definition: The ability to adapt to different social situations and navigate social pressure when the full picture of the situation is unclear. Full Definition: Some PUAs only go out during the day. At night, they will often complain about girls being “ADD” and how night game is only for “short term relationships.” Others don’t like clubs and prefer to only date online. Social fluidity refers to the ability f…

    Social Value

    …ve and conveyable to others. This means that a person with innately high social value (good genes, rich, strong social circle) can still experience misfortune, such as someone else dropping a glass of wine on him/her at a particular venue. Other people may not know that he or she is actually socially elite, and therefore the conveyed social value is lowered. However, people of class still handle things like this well under pressure. Similarly,…

    Social Connector

    AKA Connector Quick Definition: A person that possesses a wide network of social connections, friends, and resources. Full Definition: This term was pioneered by Love Systems and was originally influenced by Malcolm Gladwell’s book The Tipping Point. In the book, Gladwell describes the “The Law of the Few,” which claims that “the success of any kind of social epidemic is heavily dependent on the involvement of people…

    Domino Effect

    …ocial circle game is tight, you can create a domino effect after sleeping with a girl that is perceived to be of the highest value within her own social circle. In the idea of social trees developed by Braddock of Love Systems, there is a domino effect in slutty social trees. That is, slutty girl social circles usually are receptive to sleeping with the same guy, once that guy has already slept with the hottest girl in the group. However, if he s…

    Social Nexus

    …the hottest female movie stars. Why do girls fall so for movie stars? Movie stars become pussy magnets because the whole camera and plot is focused on the main character being the social nexus. Even though he’s not part of a major event in the movie, the camera takes his side and his angle, and our primary instincts treat him as such. This is how stalkers develop this level of intimacy with stars they have never met. Example of Vince and…

    Facebook Close (FB Close)

    …ocial networking info has the advantage of being less direct than a number close, thus making it more likely for the woman to comply with the request. Many social networking sites also have search functions, which allow a PUA to add a woman as a friend even if she does not directly give him her info. Communicating over Facebook also has the advantage of putting less pressure on the woman, making it less likely for her to flake on a Facebook invit…


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