Quick Definition: The girl that the PUA is interested in gaming.
A target is a specific girl that the PUA is interested in hooking up with. In a set with multiple girls, the PUA must identify the girl he is interested in, especially if he has a wing, so that they can work together rather than against each other.
Failing to identify a target can result in the PUA losing all the girls within a set. This is because he loses his focus, and the girls in the set lose interest. An interaction should always be progressing towards some goal, and it is important for the PUA to make his intentions known. For AFCs and even GPUAs, their target is often whichever girl is interested in them. But PUAs should choose the girls that they are attracted to the most. This will help them show genuine interest.
The general rule with targets is to initially show them less attention than the other women in the set, using tactics such as negs and playful banter to demonstrate active disinterest. This sets up a dynamic where the target will begin chasing after the PUA, rather than the other way around.
Some members of the community dislike the word “target” because it seems to objectify and depersonalize women. They feel that using such language to describe women hinders PUAs from genuinely connecting with them. However, many PUAs find the word “target” to be convenient shorthand for “the girl I’m interested in,” and continue to use it in field. Regardless of the words one uses, it is important for PUAs to identify the women that they are interested in gaming, communicate this to their wings, and craft their pickup strategy accordingly.