First described in Influence, refers to the increasing perceived value of any particular person within a social setting, usually through explicit or implicit DHVs.
Social proof is great for building attraction, value, and lowering bitch shields at any venue or social gathering. Short term social proof refers to the events that happen as soon as a PUA is in a venue (or as Mystery likes to say, ‘when you are on stage’), and each consecutive event that gives evidence of his higher value.
Long term social proof can derive from fame, personal branding, an association with another entity (business, charity, school, club promotion company), family lineage, among other things. These traits are general well known within the immediate community and becomes the PUA’s personal brand that communicate, memorably and quickly, his core values to the marketplace.
Please note that social proof need not be real, they only have to be strong evidence of the PUA’s perceived value. Long term, however, it becomes increasingly more difficult to sustain DHVs and social proof if the proof is inconsistent with the PUA’s core personality.
Mystery on social proof:
Usage:
By knowing the staff at Matrix, I have a lot of social proof when I come to this place.
Related Terms: DHV, Flash Game, Venue, Proximity, AI, pAImAI, Social Circle, Preselection, Stripper Game, Pivot, Tribe, Pawn
Source: Robert Cialdini
