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Quick Definition:
Controlling the frame which a target or group uses to interpret a specific event or situation.
Full Definition:
“Framing”, in the context of media studies, sociology and psychology, refers to the social construction of a social phenomenon by mass media sources or specific political or social movements or organizations. It is an inevitable process of selective influence over the individual’s perception.
In PU, as with mass media, there are always certain levels of interpretation of a specific event that can be re-framed based on frame control, and your emotions and conviction in your beliefs.
In some situations it is important to allow the target to reframe. For example, when a HB says she has a boyfriend, one of Juggler’s Methods is to encourage that boyfriend. PUA: “Wow, that is great. I understand that feeling of being in a happy, committed relationship. Your boyfriend must be a pretty stand up guy” Often times, this will bait the target to reveal negative aspects of the relationship, with, “Yes, but…”, which opens up a void you can attempt to fulfill.
Usage:
You didn’t have enough frame control over the whole group of 5 girls to hold the set for more than 10 minutes.
Related Terms: Frame, DHV, Cat String Theory, Conversational Jiujitsu
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